The Plan

28 February 2014

I’m very excited to be writing the first blog post of my new website solely as a business owner. I remember years ago when I was bored on my desk job I would draw sketches- sketches of what my ‘shop front’ would look like. The dream was different back then. I thought I was going to own a little shop front of flowers with little nifty trinkets. For some reason I wanted a white lounge in there somewhere with pretty books and relaxing background music. As time goes by, I realize that even though I love working in a customer related environment, being able to design is what I really want to do.

As I’m writing this, I’m 4 days away to finishing my job in the florist. Tuesday, 4^th March. I am sad, but it has been a long time coming as my hours had been cut down and the job is starting to get very repetitive and boring. I am eager to move on, but I have to admit that I do feel scared sometimes to go off on my own. I’m so blessed that so many of my friends and clients are happy and excited for me, and their support has had a huge impact to my confidence and self-esteem.

In the past 2 months while still working in the florist, I’ve been slowly working towards a goal in setting up the business. At the beginning of the year, there are 3 things that I know I have to properly invest; buying a fridge suitable for my flowers, getting a new identity and hire a professional web designer.  It’s been unreal seeing that list ticked off in just a few weeks!

Starting out fresh I had to decide, in black and white, how I want the audience to see what Fenon is. On the surface, Fenon is a name that I use to brand my product and services. Fenon is me, and I am a florist, who makes jewellery- but deeper than that, I have a brain that likes to go for a wonder (boredom is my recipe for going crazy). I have ideas, I style, and design, and while writing this I know I’m going to go beyond flowers and jewellery. The tag line to my new logo is not flowers, or handmade jewellery (although I did put a flower and swirls in the logo to drive a point of what I’m currently doing). I purposefully chose studio design- and suddenly the possibility is endless and Fenon can be anything that I choose to create in the long term.

It may seem small, but this is my pitch to the world of chaos. To emphasize the beauty in everything that we create- and that can be a whole other blog post for me to unpack. But we’ll leave it here for now.

Thank you everyone for sharing your time in starting this journey with me! Xo